Anthony J. (Tony) Schueth, Managing Partner

Our founder, Tony Schueth, is an health information technology (HIT) pioneer, having been an executive in the field since the early '90s - before the internet and before either the terms HIT or eHealth were even coined. He knows which business models, strategies and tactics have - and have not - worked. With that perspective, he can help you formulate and execute on strategies that will give you the advantage over your competition.

He currently serves as the CEO and Managing Partners.  A HIT strategy and management consulting firm, POCP specializes in ePrescribing and chronic care management in the context of electronic health records.  Its clients cover the gamut of HIT stakeholders, including integrated delivery networks, health plans, pharmacy benefit managers (PBMs), employers, drug knowledge-base companies, pharmaceutical manufacturers, the Department of Defense, the Agency for Healthcare Research and Quality (AHRQ), ambulatory electronic medical record companies (aEMRs), providers, ePrescribing companies and connectivity companies.

He currently serves as the project manager for the Southeastern Michigan ePrescribing Initiative (SEMI), a coalition involving General Motors, Ford, Chrysler, BCBS Michigan, the Henry Ford Medical Group, Medco, CVS Caremark and SureScripts.  In 2006, he was the project lead for New Jersey ePrescribing Action Coalition, the MMA ePrescribing pilot for which the RAND Corporation was the lead contractor.

Prior to starting his consulting firm, Mr. Schueth spent 5 years at Merck-Medco, where he developed and executed on a number of ePrescribing and point-of-care strategies.  While at Medco and during the prior year, Mr. Schueth served as co-chairman of the National Council on Prescription Drug Programs (NCPDP) Workgroup 11 - Prescriber/Pharmacy Interface (1997-99) for which he facilitated modifications in the Script standard and the development of a standard for drug histories, assisted in the creation of a provider demographics standard and coordinated a subgroup working to link Script with HL7.

Prior to that, Mr. Schueth worked for five years at Integrated Medical Systems, Inc., a pre-Internet health care connectivity company wholly owned by Eli Lilly and Company at the time (now part of WebMD). There he served as product manager for an early-generation prescription writer, was responsible for sales and business development in 35 markets and a was speaker at trade shows about eHealth initiatives.

He has a Master of Science degree in integrated marketing communications from Northwestern University in Evanston, Illinois and a Bachelor of Arts degree in Journalism from Butler University in Indianapolis, Indiana.