
Emma Allen is an Account Manager on POCP’s Life Sciences team, where she partners with pharmaceutical and healthcare clients to develop and execute point-of-care and healthcare technology initiatives. In her current role, she supports strategic client programs, manages cross-functional project workflows, and collaborates closely with internal teams and industry stakeholders to deliver solutions that improve engagement at the point of prescription and throughout the customer journey.
Emma brings a diverse professional background spanning pharmaceutical advertising, healthcare marketing, consumer healthcare, and professional sports. The majority of her career has been focused on pharmaceutical HCP promotional advertising, where she has worked closely with brand, sales, and medical review teams to develop compliant and impactful marketing initiatives in various therapeutic categories. Prior to healthcare, she worked in digital and social media for the New York Jets, managing the organization’s website.
Known for her collaborative approach and strong project management skills, Emma excels at coordinating multiple stakeholders, navigating complex client environments, and keeping programs on track from concept through execution. Her experience across both consumer-facing and healthcare-focused organizations provides a unique perspective on audience engagement, digital strategy, and customer experience.
Originally from outside of Syracuse, New York, Emma now resides in Northern New Jersey with her husband and two children. Outside of work, she remains actively involved in the sport of lacrosse, where she was a collegiate athlete, serving on the board of Park Lacrosse and supporting the organization’s mission to develop young athletes and strengthen her local lacrosse community.