Education for Marketing and Field Teams

Education for Marketing and Field Teams

POCP uses extensive EHR knowledge to develop education for marketing and field teams to provide key insights to drive sales leveraged on EHR capabilities. We customize all programs to address company-specific issues. 

Health System KAM Education

For KAM teams EHR acumen is critical to carrying brand and company strategies through to implementation using EHR tools. 

Topics include:

  • Support account discussions to identify the unique submission and approval process for each health system
  • Prepare teams to discuss using EHR tools to:
    • Identify patients with gaps-in-care related to the disease areas of interest
    • Prevent gaps in care and clinical inertia
    • Better educate patients to increase adherence to prescribed therapy
    • Improve screening of patients to increase diagnosis and treatment

Field Team Education

Prepare field teams to capitalize on EHRs.  Our field team education can focus on:

  • Help field teams to understand where data come from, how it gets updated, and what to do when a product isn’t listed 
  • Identify workarounds for adding missing new drug data to practice EHRs 
  • Use of EHR favorites and patient education to improve the physician and patient experience 

For education support for your marketing and field teams, please contact lifesciences@pocp.com.