Peter Schnitzler

Peter Schnitzler leads our Point-of-Care Media business. He is responsible for developing and delivering innovative consulting and support services that help pharmaceutical brands integrate their Omnichannel campaigns at the digital point of care. 

With 15 years of healthcare marketing and team leadership experience, Peter has deep expertise in customer-centric brand promotion, including tactic development, project management, supplier expansion, and outcomes analysis across channels. His skills include exceptional proficiency in reaching providers in Electronic Health Records systems (EHRs) with highly relevant messages that resonate in the moment.  

Before joining POCP, Peter held multiple advertising and market access roles of increasing responsibility with Eli Lilly & Company before leading its first-ever EHR and Health IT Center of Excellence team. He was previously a marketing manager for UnitedHealthcare’s UnitedHealthOne individual health insurance brand. In his early career, Peter spent a decade as an award-winning news reporter for the Indianapolis Business Journal.  

Peter earned a bachelor’s degree in Journalism from Indiana University and an MBA from the University of Indianapolis. He lives in the Indianapolis suburbs with his wife and three children.